- The META description tag is one of the most important tags, because it's in the head section of the source source code.
Your answer:
TrueFalse
- From this list, what is/are the most important things you can do for your Web site?
Your answer:
Offer customer-focused content
All choices
Offer information above the fold
Do comprehensive keyword research, and then choose the most appropriate ones for your site
- When considering keywords or keyword phrases, which of the following should you do?
Your answer:
Use a single keyword
Use a service like Wordtracker to determine your competition and how many people are actually searching for your important keyword phrases
Don't worry about keyword research -- you know better than anyone else how people are searching for your site.
Use extremely broad keywords
- LSI stands for Latent Semantic Indexing, which refers to the amount of content you add to your site and how the engines index that content.
Your answer:
TrueFalse
- When creating title tags for your Web site, you should:
Your answer:
Use the same title tag for every page, so that a central "theme" is created throughout the site.
Write a separate title for each page of your site, focusing on the content of that particular page.
- Which of the following ranking criteria is used when grading the placement of your Web page?
Your answer:
Prominence of the keyword on your page
Link popularity
LSI
All of the above
- How early in a Web page's title or description tags should a keyword phrase appear?
Your answer:
Toward the beginning of the tags (first few words)
Anywhere
- Hidden links is an excellent way to direct the spiders to find your pages. It works very similarly to a site map.
Your answer:
TrueFalse
- Which of these contribute to Supplemental Results problems in Google?
Your answer:
PageRank
Inbound links
Spam
1 and 2
- You should include keywords in:
Your answer:
<TITLE> tag
Body of the page
Heading tags
All of the above
- Since the beginning of the SEO industry, SEOs have said, "search engine optimization is both an art and a science." However, few teach or even understand the "art." The art and science of SEO go hand in hand, and the art is what will prevent Web sites from ever running up against a brick wall. What would you consider the "art" of SEO to be?
Your answer:
the "art" of studying traffic and conversion numbers
None of the above.
database creation
the "magic" of search engine optimization itself
- When designing your site, is it better to provide detailed product/service information on your home page, or design a separate page for each product and provide a description about the product/service there and then a link back to the home page?
Your answer:
Separate page for each product with a description and a link to the home page.
Detailed product/service information on your home page
- When writing your description tags, you should:
Your answer:
Just list your keywords one after the other
Start the sentence with a capital letter, then use lowercase letters. Make your descriptions easy to read and captivating, designed to pull in traffic!
Use all caps
Repeat the content of your title tag.
- When writing content for your Web pages, what is CRUCIAL to remember?
Your answer:
Write content that is of VALUE to your users.
Write content on a regular basis, so your site is sticky to your users.
Don't forget your target audience!
All of the above
- Google and users generally love MFA sites, as they see true value in them.
Your answer:
TrueFalse
- Which of the following design strategies can present problems with SOME engines when trying to get top rankings?
Your answer:
The use of frames
Flash movie as the main page of the site
Dynamically generated content
All of the above
- It's best to let the engines' spiders find your Web pages on their own through links on other pages or Web sites, if at all possible, as opposed to submitting your pages through free add URL.
Your answer:
TrueFalse
- When studying a top ranking Web page to determine why they've succeeded, which of the following areas should you consider?
Your answer:
The page's link popularity and link reputation
The page's source code
Whether the page has keywords in the title and other tags
All of the above.
- Which of the following tricks will get you in trouble with the search engines for spamming?
Your answer:
A page that doesn't load fast
Music on your site
Joining a link farm
All of the above
- The best way to add new pages to your site is to create content-rich information pages that target different sets of keywords or target audiences. True or false?
Your answer:
TrueFalse
- Is it okay to create copies of your index page, naming them index1.html, index2.html, index3.html (and so forth)?
Your answer:
No, it is not
Yes, it is
- Which of the following are directories?
Your answer:
ODP
Yahoo! Directory
AOL
#1 and #2
- If you have several different pages that strictly sell affiliate software or services, you can submit every page to the Open Directory Project and expect them to get in.
Your answer:
TrueFalse
- Once you've achieved a top ranking position, what is your next step?
Your answer:
Kick back in an easy chair and let your Web site do the work for you.
Look at your log file periodically to see how many visitors are coming to your site.
Celebrate!, and then continue to monitor your rankings and log files on a daily or weekly basis to make sure your rankings don't slip and that your rankings are converting to traffic that converts to sales.
- Which of the following engines have paid inclusion programs?
Your answer:
Yahoo!
Google
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